How To Make Money on YouTube in 2023: 7 Simple Strategies (+ Video)

Video how to make money with youtube without making videos

YouTube stars have become today’s self-made celebrities, captivating audiences with their entertaining, informative, and awe-inspiring video content. While making money on YouTube may not be your initial goal, you’ll be pleasantly surprised by the numerous opportunities to earn once you dive into the world of YouTube.

1. Join the YouTube Partner Program

The first revenue stream that most YouTubers explore is ads. Whether you’re a content creator or someone who wants to earn money on YouTube without creating videos, joining the YouTube Partner Program (YPP) and enabling monetization is a crucial step.

To join YPP, you’ll need to comply with all of YouTube’s monetization policies and reside in a country where the program is available. Once you reach 1,000 subscribers and 4,000 watch hours in the past year, or 1,000 subscribers with 10 million valid public Shorts views within the past 90 days, you can apply for monetization.

Enabling monetization on YouTube is simple:

  • Sign in to your YouTube account.
  • Click the icon for your account in the top right corner.
  • Click on YouTube Studio.
  • In the left menu, select Other Features > Monetization.
  • Read and accept the terms and eligibility requirements of the YouTube Partner Program.
  • Create a new Google AdSense account or connect an existing one to your channel.
  • Set your monetization preferences.

After completing these steps, go back to the dashboard and click on the Analytics tab on the left side. From there, select Revenue from the top tabs and scroll down to the Monthly Estimated Revenue chart to get an idea of your potential YouTube earnings.

What is YouTube Premium?

YouTube Premium is a paid membership program that allows viewers to watch and support their favorite content creators without ads. Creators are still compensated for their content consumed by non-members on YouTube, in addition to revenue generated from YouTube Premium subscribers.

While ads can be a reliable source of passive income, it’s essential to explore other revenue streams so that your creative pursuits are not solely reliant on advertising.

Why you should diversify your revenue streams

YouTube has faced criticism regarding its transparency regarding advertising and what content it deems “advertiser friendly.” Many creators feared that their content would be excluded from ad revenue due to its nature.

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If your content falls into categories that YouTube considers inappropriate or sensitive, such as sexually suggestive, violent, or controversial content, it may be excluded from ad revenue. YouTube has been demonetizing content since 2012, and while creators are now notified when their content is flagged, relying solely on ads means Google retains about 45% of your ad revenue.

In short, it’s essential for YouTubers to explore alternative revenue streams to support their creative endeavors. In the following sections, we’ll discuss how you can make money on YouTube without AdSense.

2. Sell products or merchandise

If you have a YouTube channel, you can generate revenue by selling various products. Selling merchandise, such as t-shirts, coffee mugs, and tote bags, not only brings in revenue but also increases your exposure. It allows your online brand to reach the offline world and build a stronger connection with your fans.

Selling branded merchandise is easier than you might think. Freelance platforms like Fiverr can help you create affordable designs tailored to specific products. Additionally, you can integrate your store with print-on-demand providers or partner with existing merchandising networks like DFTBA (Don’t Forget to Be Awesome).

Moreover, you can manufacture and sell your unique products, leveraging your YouTube channel to power your business. Luxy Hair, for example, sells its hair extensions through its YouTube channel, utilizing hair-related how-to video tutorials.

As a YouTuber with an established audience, you have two distinct advantages:

  1. A content engine that consistently drives traffic to your store.
  2. The trust you’ve earned from your audience by regularly providing them with valuable content for free.

3. Crowdfund your next creative project

If lack of funds is the only thing preventing you from turning your creative idea into reality, crowdfunding can be a viable option. You can leverage your audience and the crowdfunding community to raise the required funds if your project is compelling enough.

When launching a crowdfunding campaign, it’s crucial to provide a sneak peek or trailer that excites your audience. Consider creating a video explaining your project or offering a glimpse of what it will be like. Popular crowdfunding platforms for YouTubers include Kickstarter and Indiegogo, with the latter offering more flexible funding options.

4. Let your audience support you through “fan funding”

As a creator, you contribute valuable content to the internet without asking your audience to pay for access. However, if your content is valuable, your audience may be willing to support you on an ongoing basis.

Several fan-funding platforms allow creators to engage with their most loyal audience, offering exclusive rewards in exchange for their support. Platforms like YouTube’s Super Chat and Patreon provide ways for your audience to donate or subscribe to your channel, respectively.

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When pursuing fan funding, two best practices are crucial:

  1. Be transparent about how the funds will be utilized, connecting your fanbase to your story or mission.
  2. Offer enticing rewards that make donors feel like they’re receiving exclusive benefits for their loyalty.

5. License your content to the media

If one of your videos goes viral, you can potentially license the content to various media outlets, including TV news, morning shows, and online news sites. They may reach out to you for the rights to use your videos if they align with their content.

Listing your videos in marketplaces like Jukin Licensing can make it easier for interested parties to discover and purchase your content.

6. Work with brands as an influencer

Brands are increasingly investing in influencer marketing and sponsorships, allocating their advertising budgets to influencers who have already established a loyal audience. This opens up significant opportunities for YouTubers to negotiate partnerships and secure sponsorships.

To set the baseline fee for your collaborations, consider the number of views your videos typically receive and multiply it by $0.05 to $0.15 per view. The potential prices for influencer marketing on YouTube vary, with rates ranging from $20 per video for a YouTuber with 1,000 subscribers to $20,000 per video for a YouTuber with 1,000,000 subscribers.

Transparency is key when partnering with brands. Only endorse products or services that you genuinely like and believe in, and communicate openly with your audience about your sponsorship.

Several influencer marketplaces can help you connect with brands, including Crowdtap and Upfluence. By listing your channel on these platforms, you increase your chances of being discovered by brands, both big and small.

7. Become an affiliate marketer

Affiliate marketing allows you to earn a commission by promoting products or services created by other brands. You can incorporate product placements, endorsements, and other types of content into your YouTube videos. However, it is crucial to disclose any partnerships or affiliations to your viewers.

Affiliate programs like ClickBank offer commission rates ranging from 1% to 90%, depending on the vendor. Alternatively, you can reach out to brands in your niche that have their own affiliate programs.

How many views do you need on YouTube to make money?

The number of views your videos receive does not directly correlate with the revenue you earn. On average, a YouTube channel earns around 18ยข per view, translating to $180 per 1,000 views. However, for you to generate revenue, viewers must click on ads or watch the video ad in full (10, 15, or 30 seconds).

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How to get paid on YouTube

To start earning money directly through YouTube, you must meet the following requirements:

  • Have at least 1,000 subscribers and 4,000 watch hours in the past year.
  • Have at least 1,000 subscribers and 10 million valid public Shorts views within the past 90 days.

Once you meet these requirements, you can apply to the YouTube Partner Program and monetize your channel. Additionally, you can explore other revenue channels, such as channel subscriptions, channel memberships, and affiliate marketing.

How much money do YouTubers make per year?

While top YouTubers can earn millions of dollars per year, smaller channels can still make a living on YouTube. For example, Justine Leconte’s YouTube channel generates an estimated $259,304 in total earnings, earning an average of $979 per video.

It’s important to note that these figures are estimates, and actual earnings can vary based on various factors such as monetization strategies and niche audience.

How do YouTubers get paid?

The top YouTube earners generate 50% of their annual income from ads. You can set up an AdSense account and enable monetization to start earning money directly from YouTube. However, it’s crucial to diversify your revenue streams beyond ads.

Tips for selling on YouTube

When monetizing your YouTube channel, it’s essential to promote products or campaigns without compromising the integrity of your content. Here are some tips to effectively sell on YouTube:

  • Understand your YouTube audience to align with the right brands and products.
  • Include call-to-action phrases in your videos to encourage engagement.
  • Utilize YouTube cards to capture viewers’ attention with relevant information.
  • Add links in your video descriptions to direct viewers to your online store or other revenue streams.
  • Promote your offers on other platforms to expand your reach.

The rise of the “YouTubepreneur”

Most creators are driven by their passion rather than money. They enjoy creating content for the world to enjoy, often starting with humble beginnings. However, this passion positions YouTubers to monetize their audiences and turn their creative pursuits into viable businesses.

The key is to channel your entrepreneurial drive, get creative, and explore different ways to monetize your audience and passion.

Becoming a full-time YouTuber

If you’re ready to turn your YouTube channel into a business, you can start a free trial of Shopify. It provides the tools you need to create and manage your online store successfully, without requiring a credit card.

With determination, creativity, and the right strategies, you can achieve financial freedom on YouTube. Start exploring the various revenue streams available and see where your YouTube journey takes you!

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