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Have you heard the latest news in the social media industry? X has just made an exciting announcement – its creator ad revenue share program is now available to creators worldwide! This means that users who see high engagement on the app can now make money from their X posts, based on the ads shown in the replies.

X’s creator revenue program has already seen some significant early payouts, generating broader interest. And now, all eligible users can sign up, as long as they meet the requirements for X monetization. However, it’s worth noting that these requirements set a high bar for entry.

Qualifications for X’s Ad Revenue Share Program

To be eligible for X’s ad revenue share program, you need to fulfill the following qualifications:

  • Be subscribed to Blue or Verified Organizations
  • Have at least 15 million impressions on your cumulative posts within the last three months
  • Have at least 500 followers

The X team recently updated the qualification criteria, making it easier for creators to qualify for payment. Previously, users needed at least 5 million post impressions per month, consistently for three months. However, the updated definition now allows users with generally high engagement, even if they have a down month, to still qualify for payment.

One notable change is the removal of the term ‘tweet’ as X aims to gradually move away from bird references. Although it will take some time, the shift towards X is now in progress, with the intention of pushing Twitter into the background.

The only other requirement for the program is a Stripe account, as X currently only offers payments through Stripe. Additionally, creators need to accumulate at least $50 in ad revenue share payment before receiving a payout.

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If you meet all these qualifications and adhere to X’s rules and guidelines, you can now get paid to post in the app. However, it’s important to mention that reaching 15 million impressions over three months is indeed a significant achievement.

To achieve such high engagement, you’ll likely need to post frequently. Since the program is based on ads shown within post replies and only includes ads shown to verified users, this could result in more provocative content or low-quality response posts being shared in the app.

Research has shown that the best way to encourage replies to web posts is by sharing content that triggers high-arousal emotions, such as anger and happiness, with anger being the most likely to generate comments. So, if you want maximum replies to your X posts, divisive hot takes on topics of interest to verified users, such as free speech, COVID vaccines, Tesla, or political debates, may be the way to go. It seems that Elon Musk himself appreciates the ‘PvP’ (player vs player) nature of tweets. Incentivizing such activity aligns with his vision for the app, but it remains to be seen whether general users want their tweet streams dominated by arguments.

Another type of content that this program incentivizes is engagement bait. Posts designed to prompt replies are likely to see a significant increase now that users can earn money from them. While it’s uncertain whether these types of posts will enhance the X experience, the program does provide an additional way for users to monetize their content, which, for the most part, is a positive development.

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However, it will be interesting to see if these types of posts affect the ad revenue share pool, considering that the number of advertisers in the app is currently limited and not growing. Consequently, the early payout amounts might decrease significantly, and at the moment, only a small number of people are making substantial money from the program.

In other words, don’t expect to rake in thousands from your X presence, but any amount of money is better than nothing. With this program, all creators now have the potential to get paid for their X content.

Elon Musk has also revealed plans to expand the program to include ad exposure on user profiles, which he believes will “approximately double payouts.” While this projection seems optimistic, it presents another opportunity to make money in the app, bringing Elon closer to his broader ‘everything app’ dream.

As the program evolves, it will be interesting to see how the payouts develop over time. If X can establish a more equitable revenue share system and attract more advertisers to the app, this program could become a viable pathway for creators to monetize their content and achieve a more sustainable revenue stream.

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