How to Get Paid for Reels on Instagram in 2023

If you’re a content creator looking to monetize your social media presence, finding new ways to generate income is always on your mind. And if you’re into short-form videos like the ones found on Instagram Reels, you’re in luck. In this article, we’ll show you how to get paid for your Instagram Reels and boost your earnings.

What Makes Instagram Reels Worth Your Time?

Instagram Reels have taken the platform by storm. Thanks to the popularity of TikTok and its trends, Instagram creators have embraced Reels as a fun way to engage their audience. And the response has been amazing. According to Influencer Marketing Hub, Reels enjoy 22% more engagement than regular Instagram posts that have been transitioned into Reels. Plus, Reels increase the chances of your content being discovered and expanding its reach. They appear in the Explore tab on Instagram, where 50% of users go to explore new content. Reels also have their dedicated tab on your profile and can be shared in your feed to ensure your followers see them.

Strategies for Increasing Reels Views

To maximize the reach of your Instagram Reels, consider implementing the following strategies:

Share Reels in Your Posts and Stories

Make sure to share your Reels in your Instagram posts and stories. Followers won’t be notified about new Reels unless you do. Sharing them is essential if you want your followers to see your content.

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Leverage Trending Hashtags, Audio, and Filters

Using trending hashtags, audio, and filters increases the chances of your Reels being discovered by people who don’t follow you yet. Look for the upwards-facing arrow next to the sound’s name on Reels to find trending sounds.

Collaborate with Other Creators

Collaborating with other creators can significantly expand the reach of your Instagram content. Check out this article to learn more about how collaborations work on Instagram.

Find an Original Idea for Your Reels

Simply lip-syncing to trending audio won’t be enough in the long run. Find a unique format that people can associate with you. This will increase your chances of going viral and differentiate you from the crowd. Need inspiration? Check out this step-by-step guide on creating Instagram Reels.

Consistently Post Reels

Consistency is key to success on social media, and Instagram Reels are no exception. Don’t rely on a single trending Reel; instead, keep your engagement going by consistently posting new content.

Schedule Reels in Advance

Using a scheduling tool like NapoleonCat’s Publisher can make posting Reels easier. Plan and create multiple Reels in one sitting, then schedule them to be posted over time. Experiment with different timings to achieve the best engagement.

Post Reels at the Right Time

While the following times are general guidelines for posting Reels, it’s important to analyze your own Instagram analytics to refine your posting schedule. According to Influencer Marketing Hub’s research, the best times to post Reels are as follows (in EST):

  • Monday: 6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, 9 AM
  • Wednesday: 7 AM, 8 AM, 11 PM
  • Thursday: 9 AM, 12 AM, 7 PM
  • Friday: 5 AM, 1 PM, 3 PM
  • Saturday: 11 AM, 7 PM, 8 PM
  • Sunday: 7 AM, 8 AM, 4 PM

A visual representation of the best posting times is available in Influencer Marketing Hub’s graphic.

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Introducing the Instagram Reels Play Bonus

Now, let’s talk about how you can get paid for your Instagram Reels. Enter the Instagram Reels Play bonus, which allows you to earn money directly from Instagram based on the number of views your Reels receive. The more people that engage with your Reels, the more money you can earn as a creator.

Who Qualifies for the Instagram Reels Play Bonus?

Contrary to popular belief, the Instagram Reels Play bonus isn’t limited to large accounts. In fact, the program was designed to benefit smaller accounts and content creators looking to grow their reach and audience. To be eligible, you need to meet the following criteria (note that these rules may change, so consult Instagram’s official channels for the most up-to-date information):

  • Have less than a million followers on Instagram.
  • Use a business or creator account.
  • Comply with Instagram’s Partner Monetization policies.
  • Avoid creating branded content with your Reels.
  • Don’t use other platforms’ marks or logos in your Reels (no TikToks posted as Reels).
  • Ensure your engagement is authentic and not artificially boosted by sponsored content or ads.

How Does the Instagram Reels Play Bonus Work?

The Instagram Reels Play bonus is an invite-only program. If you’ve received an invite, you’ll see a pop-up notification in your Professional Dashboard on the Instagram app. Keep in mind that Instagram is not currently issuing new invites as they evaluate and develop the program further. If you’re lucky enough to have received an invite, make sure to enable your bonuses, select a bonus opportunity, and start earning by sharing new content.

The payout for the Instagram Reels Play bonus works in the following ways:

  • Earnings based on Reel performance: The amounts earned per Reel play may vary. At first, you might earn more per play, but as your Reels gain traction, the earning potential per play may decrease.
  • Earnings based on the number of Reels created.
  • Earnings based on creating themed Reels in response to prompts for upcoming holidays or events.
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You can track your earnings in your professional account’s dashboard on Instagram. However, note that you may need to reach a minimum payout threshold to be eligible for a payout within 30 days. As the program is still in development, the rules and amounts may differ for individual Instagram accounts. Check out this detailed article for specific examples of Instagram Reels Play bonuses.

Stay Updated and Keep Your Eyes on New Opportunities

The Instagram Reels Play bonus program is an exciting opportunity for creators looking to make money on Instagram. While the program is currently closed for new participants, Instagram is continuously working on new incentives to support Reels creators. Stay updated and look out for announcements from Instagram, particularly on their Creators account on Instagram.

To learn more about Instagram Reels and enhance your knowledge of this feature, check out our other articles:

  • How to Make Reels on Instagram: An Easy Guide For Beginners
  • What Is The Best Instagram Reels Length in 2023?
  • How To Add Text to Reels on Instagram (iOS and Android)
  • Here’s the Best Time to Post Reels on Instagram in 2023
  • Schedule and Publish Instagram Reels with NapoleonCat (Product Update)
  • How Does The Instagram Reels Algorithm Really Work?
  • What is the Difference Between Instagram Reels and Stories?
  • 5 Ways to Use Instagram Reels for Digital Marketing

Remember, achieving success with Instagram Reels isn’t just about making great content; it’s also about understanding the algorithms and leveraging the platform’s features to boost your reach. With dedication and creativity, you can turn your passion into a profitable venture on Instagram. Good luck on your journey to financial freedom!

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